“Why should a perfume smell beautiful, when desire does not behave that way?” The house was born of that question, in 2020. Its co-founder and perfumer works in his own atelier, in France, and makes there himself: Jimmy Bodin claims a term of his own, Ultra-Gourmand — texture, taste and warmth before the flower. Butter, sugar, roasted vanilla, the air of a bakery at six in the morning. Excess is owned, the conventional floral narrative set aside. More than three hundred boutiques now carry the collection.
