The house was born of a subtraction: take out of the price what cannot be smelled — surplus packaging, marketing, middlemen — to concentrate the spend on the juice itself. The bottle refills. Founded in 2018, it credits its perfumers on every creation, something selective perfumery still rarely does: Calice Becker, Nathalie Lorson, Anne Flipo, Dominique Ropion, Sophie Labbé, Bruno Jovanovic, Fabrice Pellegrin, Quentin Bisch. Its founder, Géraldine Archambault, claims a high proportion of naturals and a followed sourcing.
