Collection: MIND GAMES

The concept: chess at the heart of the identity. Each fragrance is a tribute to a facet, a piece or a strategy of the game of chess. The fragrance names — “Checkmate,” “Gambit,” “French Defense,” “Queening” — are direct references to moves or concepts of the game. The bottle design, at once weighty and refined, evokes the idea of a luxury chess piece.
The positioning: niche luxury: Mind Games sits at the high end of the perfumery market. Its products are Extraits de Parfum, meaning they carry a higher concentration of fragrance essence than classic Eaux de Parfum, ensuring exceptional longevity and sillage.

Item added to your cart