{"title":"MIND GAMES","description":"\u003cul\u003e\n\n\u003cli\u003e \n\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eThe concept:\u003c\/strong\u003e\u003c\/span\u003e Chess at the heart of the identity: Each of the brand's fragrances is a tribute to an aspect, a piece, or a strategy of the game of chess. The fragrance names, such as \"Checkmate,\" \"Gambit,\" \"French Defense,\" or \"Queening,\" are direct references to moves or concepts in the game. The design of the bottles, both heavy and refined, also evokes the idea of ​​a luxury chess piece.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e \u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003ePositioning: Niche luxury:\u003c\/strong\u003e\u003c\/span\u003e \u003cspan\u003eMind Games positions itself in the high-end segment of the perfume market. Its products are\u003c\/span\u003e \u003cspan\u003eExtraits de Parfum\u003c\/span\u003e \u003cspan\u003e, which means they have a higher concentration of perfume essence than classic Eaux de Parfum, thus guaranteeing exceptional hold and sillage.\u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","products":[{"product_id":"mind-games-blockade-extrait-de-parfum","title":"Mind games Blockade perfume extract","description":"\u003cp\u003e\u003cstrong\u003eBlockade\u003c\/strong\u003e by Mind Games is an olfactory strategy inspired by the game of chess. Tropical mango and bergamot merge with tomato leaf and pink pepper, revealing a heart of mango blossom, lavender, and star anise, all set on a velvety base of suede, oud, and patchouli.\u003c\/p\u003e","brand":"MIND GAMES","offers":[{"title":"100ml","offer_id":50116964286806,"sku":"","price":230.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0491\/5177\/0773\/files\/blockade-extrait-de-parfum.webp?v=1774364941"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0491\/5177\/0773\/collections\/IMG-1009.webp?v=1781115987","url":"https:\/\/www.planetebeauty.com\/en\/collections\/mind-games.oembed","provider":"planetebeauty","version":"1.0","type":"link"}